Changes In Google
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Changes in Google Search Results
We all have used a search engine at one time or another, and for those who use these search engines casually your probably don't notice when the results changes for a particular keyword or phrase. On the other hand if you are in the Search engine marketing or web development business then you probably pay a little bit more attention to changes in results, or rather a lot more attention. Those in the search engine marketing industry often keep a close eye on their rankings and their client's rankings in search engines regardless of what search engine may be in use (Google, Bing, Yahoo, etc.).
One fact that remains the same for any search engine is that the results change, and more importantly the means by which they determine their results also change. What I am making reference to is search engine's algorithms or the mathematical equation that determines a results relevance to a search query. Search engine's algorithms usually change through updates that will occur over a period of a few days. During the time that it takes for an update to take full effect, people will usually start to see their results move. Sometimes a little, sometimes a lot.
However we may start to see a change in the major search engine Google. On March 13 Google's Matt Cutts announced that Google Panda updates were going to become rolling updates rather than updates that would apply themselves over a few days. So what I took this to mean is that Google will now be always changing, to accommodate new rolling updates. This will make it harder for us to tell whether the differences in our rankings is because of optimizations or Google updates. Either way our advice for others in the web development industry or Search engine optimization is the same. Google has not changed its SEO standards therefore they still expect us to create great content that is relevant to users.
At Impala Networks we are always doing our best provide our customers with cutting edge web development and Search engine optimization. If you are interested with having SEO done for your site or you would rather just have your website rebuilt and start from there please feel free to contact us regarding our SEO packages and pricing for websites.
Search Engine Optimization
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What makes a website have great Search Engine Optimization (SEO)?
SEO is a somewhat-complicated turned somewhat-simple imprecise science, that we happen to be great at! More than anything, great SEO for your website depends on 3 main factors:
- Your website should be constructed from the ground up in such a way that it's considered "Search Engine Friendly". If time permitted, this could br broken down into 10 or 15 basic points. Suffice it to say that if you want your website to have great SEO results, you should either hire out it's construction to professional with a solid track record of success, or you should dedicate several hours to learning about SEO industy standards. Search Engine Optimization best practices change more than you might think. It would be worth your time to consult with someone who's "in the trenches" on a daily basis.
- Your website should have helpful, relevant and unique content. Achieving even a very basic online presence for your business or organization is a step in the right direction, however when it comes to Search Engine Optimization results, there is absolutely no replacement for relevant, helpful content that your target audience will find useful and informative. The content of your website should NOT be aimed at search engines, but rather at your users. More and more Google and other popular search engines are leaning less on keywords and more on page content.
- Your website should have new content posted to it frequently. Just as there is no replacement for high-quality content, there is likewise no replacement for fresh content. Generally speaking, website content is not like your favorite book which you go back to time and time again even though no new chapters have been added. The internet is about information, and it's changing constantly. If search engines notice that your website consistently has the same "old" content month after month it can seriously impact your SEO results. The trick however is NOT to edit or delete older content. Once you've got a page in place, avoid going back to it and revising it time and time again; do however leave it online so that it doesn't become a "dead" URL. If you have to kill an old page, consider putting in place a rewrite rule directing that traffic to a new location. Focus on new pages, new articles, and new content.
Arin Fishburn
"Impala Networks was very accommodating and patient in explaining the process. They were up-front and open about pricing and even came in under budget. The website they designed contained everything we envisioned and exceeded our expectations in the professional look of the site."
Betty Musgrove
"Our office has used Impala Networks for all our internet problems and website planning since we first opened our doors three years ago. They always have responded promptly and with complete control to all our needs."
Candice Carlowe
“Our company had more than just upgrades needing to be done; we had a virus that had attacked and disabled our website. Impala Networks was able to explain everything that needed to be done clearly and delivered us a quick estimate. We were under pressure to get our website back up, because it’s our main source of sales, and Impala Networks delivered beyond our expectations!”
Katelyn Cardenas
"We, at San Juan Compression, are very pleased with our website set up by Impala Networks. Our dealings with them have been professional and they have used all of their resources to ensure our customer satisfaction in our expected time frame. I would recommend using Impala Networks for web development."
Mike Paschal
"This site was pretty straight forward and you guys did a very fast and professional transfer and also enhanced our site. We are very happy with the way it worked out for us."
Mike Paschal
"You met the deadlines with the site and cart system. We are approaching the our largest annual raffle of Harley Motorcycles and you guys have continued the training to get us up to speed on the cart system and maintenance of the website. We are pleased with our new website and the new cart system and recommend it to your customers."
Randy Rogers
"[Prior to using Impala Networks] We had paid an individual charging by the hour a few thousand dollars and were nowhere near having a usable site after several months. Impala Networks gave us an estimate and had us up and running in a short time. Impala started from scratch and added many features that we wanted."
Rich Adams
“I am simply delighted with the website Impala Networks has built for Southwest Business Credit Services. From my first contact with Ben Mortensen, I was impressed with the depth of knowledge and easy going style of doing business I experienced. As a person who has very limited technical knowledge of internet and website matters, I felt very comfortable working with Ben as we designed a brand new site from the ground up. I highly recommend Impala Networks.”
Sonny Mortensen
“Impala Networks built an impressive website for us in less than a week. It was both functional and attractive. I have participated in software development and web design for three companies and Impala Networks has the most user-friendly interface for clients to maintain. With no reservations, I would definitely recommend Impala Networks”
Tom Gibbons
"It has been a pleasure working with you in the development of my website for San Juan Closet Works. I am not only very pleased with the website, but thoroughly enjoyed working with you during the process. Your ideas were creative, your technical expertise was impressive, and you worked well within my budget. When there were any technical issues, they were resolved quickly."
Dr Zeke Brimhall
“I am grateful to Impala Networks for their fast, friendly, no nonsense service in creating and maintaining a website. This company has truly the best staff and skilled computer specialists. Many companies make promises about the active and timely service of computer needs but Impala delivers.”
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