Changes in Google Search Results
We all have used a search engine at one time or another, and for those who use these search engines casually your probably don't notice when the results changes for a particular keyword or phrase. On the other hand if you are in the Search engine marketing or web development business then you probably pay a little bit more attention to changes in results, or rather a lot more attention. Those in the search engine marketing industry often keep a close eye on their rankings and their client's rankings in search engines regardless of what search engine may be in use (Google, Bing, Yahoo, etc.).
One fact that remains the same for any search engine is that the results change, and more importantly the means by which they determine their results also change. What I am making reference to is search engine's algorithms or the mathematical equation that determines a results relevance to a search query. Search engine's algorithms usually change through updates that will occur over a period of a few days. During the time that it takes for an update to take full effect, people will usually start to see their results move. Sometimes a little, sometimes a lot.
However we may start to see a change in the major search engine Google. On March 13 Google's Matt Cutts announced that Google Panda updates were going to become rolling updates rather than updates that would apply themselves over a few days. So what I took this to mean is that Google will now be always changing, to accommodate new rolling updates. This will make it harder for us to tell whether the differences in our rankings is because of optimizations or Google updates. Either way our advice for others in the web development industry or Search engine optimization is the same. Google has not changed its SEO standards therefore they still expect us to create great content that is relevant to users.
At Impala Networks we are always doing our best provide our customers with cutting edge web development and Search engine optimization. If you are interested with having SEO done for your site or you would rather just have your website rebuilt and start from there please feel free to contact us regarding our SEO packages and pricing for websites.
What makes a website have great Search Engine Optimization (SEO)?
SEO is a somewhat-complicated turned somewhat-simple imprecise science, that we happen to be great at! More than anything, great SEO for your website depends on 3 main factors:
- Your website should be constructed from the ground up in such a way that it's considered "Search Engine Friendly". If time permitted, this could br broken down into 10 or 15 basic points. Suffice it to say that if you want your website to have great SEO results, you should either hire out it's construction to professional with a solid track record of success, or you should dedicate several hours to learning about SEO industy standards. Search Engine Optimization best practices change more than you might think. It would be worth your time to consult with someone who's "in the trenches" on a daily basis.
- Your website should have helpful, relevant and unique content. Achieving even a very basic online presence for your business or organization is a step in the right direction, however when it comes to Search Engine Optimization results, there is absolutely no replacement for relevant, helpful content that your target audience will find useful and informative. The content of your website should NOT be aimed at search engines, but rather at your users. More and more Google and other popular search engines are leaning less on keywords and more on page content.
- Your website should have new content posted to it frequently. Just as there is no replacement for high-quality content, there is likewise no replacement for fresh content. Generally speaking, website content is not like your favorite book which you go back to time and time again even though no new chapters have been added. The internet is about information, and it's changing constantly. If search engines notice that your website consistently has the same "old" content month after month it can seriously impact your SEO results. The trick however is NOT to edit or delete older content. Once you've got a page in place, avoid going back to it and revising it time and time again; do however leave it online so that it doesn't become a "dead" URL. If you have to kill an old page, consider putting in place a rewrite rule directing that traffic to a new location. Focus on new pages, new articles, and new content.