Real estate work is easy right? You only need to take a class, get your certificate and start listing properties. Not really. Getting into real estate may be easy, but being an excellent real estate agent takes a lot of work. Especially if you’re going to work with retail leasing, you need to know your stuff.
Why do we need books for real estate agents?
You may not have noticed, but there aren’t many books out there for real estate agents and office leasing agents. There are many different books on how to invest in real estate, but hardly any books for real estate agents.
Even though there is a lack of books in this area, there are still a few good ones out there. Real estate agents are just like business owners. You would not consider starting up a business without reading books and researching first – same goes for real estate agents.
Unfortunately, because the price is low to get a licence and the process to start is easy, people don’t bother putting time into the learning part before they start. The top businesspeople have said they read roughly one book a week to keep on top of their field and ensure they have not missed anything good that may help their career.
A couple of books recommended by the top real estate agents are:
The Millionaire Real Estate Agent
By Gary Keller
Gary is an influential real estate person who indeed lays out the exact blueprint that you should be using in order to grow your business in the field of a real estate agent. The advice that is given in the book has been described as timeless. Gary shows you the fundamentals of getting started in the real estate industry, and also gives you directions that you may lack when it comes to growing your business. Gary outlines what type of employees should be hired and what stage in your business should you be hiring.
Don’t just read the book but also follow what is written, to help you become a top producing agent and even your own brokerage in the future.
The E-Myth Revisited
By Michael E. Gerber
The best part about this book is that so many people have used it. Many claim they need this book when they want to take their business to the next level. Michael can change your perception of owning a small business and can show you precisely what it can be. Michael uses stories to show you the pitfalls and tells you everything you need to know about growing your income. When you have finished the book, you will understand the ways to work less but earn more. It is essential to growing your business early in the real estate industry, and this book shows you how to do just that.
There are many personal stories out there about how agents make little money, yet they are on call all different hours. The truth here is that being a real estate agent can be a fantastic business that pays off for you if you are treating it as a business and plan for it accordingly. Success doesn’t get handed to you, and that is in the world of plumbing, hairdressing, and becoming a real estate agent. You will need to work hard for it, but the rewards will pay off when you are on the front cover of business magazines as the top real estate agent.